Abandoned Carts: A CASL-Compliant Email Sequence
Abandoned carts under CASL: timing the reminder emails, writing each message, using incentives without eroding margin, and knowing when to stop.
Read the articleWebsite conversion blog
Website conversion blog: this category covers web design, landing pages, ecommerce and WordPress maintenance for businesses across Greater Montreal. You'll find practical explanations for turning site visits into calls and quote requests.
Website conversion blog: articles
Website conversion blog: browse the articles in this category.
French Product Pages on Shopify or WooCommerce: Translation Is Not Enough
French product pages on Shopify or WooCommerce need rewriting for Québec shoppers, not a translation app: titles, metric units, URLs and a French checkout.
Read the articleOnline Booking for Estheticians Without Losing Tracking
Online booking for estheticians without losing tracking: keep analytics intact with cross-domain setup, UTM tags and a measurable confirmation page.
Read the articleRenovation Quote Forms: Which Fields to Keep
Renovation quote forms: which fields belong on one, which ones can wait for the callback, and why every extra field costs completed quotes.
Read the articleFood Photos on a Restaurant Website That Load Fast
Food photos on a restaurant website that load fast come from resizing, compressing as JPEG and serving responsive images. Advice from Marven Salgado.
Read the articleWeb Accessibility in Québec: What a Small Business Should Aim For
Web accessibility in Québec for a small business: what WCAG 2.1 asks for, plus alt text, colour contrast and keyboard focus you can check yourself.
Read the articleWordPress Updates: A Safe Rhythm for a Small-Business Site
WordPress updates need a safe rhythm: back up first, apply security fixes right away, update one plugin at a time, and test the checkout after each round.
Read the articleThe Mobile Call Button: Where to Place It and How to Measure It
The mobile call button works only if a thumb can reach it. Where to place the tel: link on a phone, and how to measure taps as calls in Google Analytics.
Read the articleA Clinic Homepage: The Section Order That Answers Patients
A clinic homepage works when its sections answer a patient's first questions in order: what you treat, why to trust you, and how to book.
Read the articleWeb Hosting in Canada: Where Your Customers’ Data Lives
Web hosting in Canada decides where your customers' data sits and who can reach it. A 2019 guide to PIPEDA, data centres, speed, backups and uptime.
Read the articleA .ca or .com Domain for a Québec Business
A .ca or .com domain for a Québec business: who can register a .ca, what it signals locally, and why buying both and redirecting one is the safe play.
Read the articleRedesigning Without Losing Traffic: The Redirect Map to Prepare
Redesigning without losing traffic starts with a redirect map that pairs every old URL with its new destination before launch day.
Read the articleFrequently asked questions
What's in the Websites and Conversion category?
This category covers web design, landing pages, ecommerce and WordPress maintenance. Each article walks through one real decision, such as which fields belong on a quote form or how a product page should be laid out, for a business in Greater Montreal.
Who are these articles for?
They're written for local business owners who manage or oversee their own website. They want to understand what actually affects the calls and quote requests it brings in, without needing to learn web development jargon along the way.
Do these articles replace a website design project with an agency?
These articles do not replace a website design project with an agency. They explain the principles behind a site that converts, but a design or redesign project needs a diagnosis specific to your business, your customers and your call goals. Our Website Design page describes what that work includes step by step.
What's the difference between a landing page and a full website?
A landing page targets one offer and one action, such as a free quote request, with no menu or exit links to distract the visitor. A full website presents your whole range of services, pages and navigation. The blog explains when to use each one.
Let's talk about your next client
We'll look at your online presence, reviews, website and ads. Then we'll tell you what is holding back calls and bookings for your business, whether you're in Mascouche, Greater Montreal or elsewhere in Quebec.
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