Quality Score: What Your Landing Page Actually Changes
Quality Score: how your Google Ads landing page shapes the landing page experience score, plus what to fix on speed, mobile, ad-to-page match and clarity.
Read the articleOnline advertising blog
Online advertising blog: this category explains how Greater Montreal businesses use Google Ads and Facebook and Instagram advertising to bring in customers, in plain language. Articles are written for owners and managers who run their own campaigns or work with an agency.
Online advertising blog: articles
Online advertising blog: browse the articles in this category.
Negative Keywords: A Starter List for Renovation Contractors
Negative keywords cut wasted Google Ads clicks for a Québec renovation contractor: a bilingual starter list, match types and a monthly search terms habit.
Read the articleGoogle Ads Smart Campaigns: When a Local Business Should Avoid Them
Google Ads Smart Campaigns: what they hide from a local business, and how to tell if a standard Search campaign is worth the extra setup time and cost.
Read the articleAdWords budget and service radius for plumbers: setting a realistic starting point
AdWords budget and service radius for plumbers: the formula (target calls x close rate x job value) I use to set both.
Read the articleAdWords Call-Only Ads: When a Call Button Beats a Website
AdWords call-only ads put a tap-to-dial number in front of urgent mobile searchers, so the call closes the job when a thin website would lose it.
Read the articleFlyers or Digital Ads: Where a New Neighbourhood Business Should Invest
Flyers or digital ads: test both small on the same Greater Montréal streets, then let a coupon code or landing page show which one brought the customer.
Read the articleFacebook Pixel for restaurants with no online store
Facebook Pixel for restaurants with no online ordering can track reservations, menu views and phone calls, without a Purchase event.
Read the articleFacebook Lookalike Audiences From Your Customer List
Facebook lookalike audiences from your customer list: how to build one from a list you already own, clean it, set audience size and narrow to your trade area.
Read the articleLocal Facebook Ads: Setting a Radius Around a Restaurant
Local Facebook ads for a restaurant: set a targeting radius around one address and tune it for dine-in versus delivery trade areas.
Read the articleAdWords Ad Extensions: Call, Location and Sitelinks for a Local Business
AdWords Ad Extensions for local businesses: choose useful call, location and sitelink routes, then check the details in your account.
Read the articleFrequently asked questions
Google Ads or Facebook and Instagram ads: where should I start?
The choice between Google Ads and Facebook and Instagram ads depends on customer intent. Google Ads catches an active search, useful for an urgent service like a plumber. Facebook and Instagram reach people who are not searching yet, useful for a salon or restaurant trying to get noticed. Many Greater Montreal businesses run both platforms together.
What actually affects how fast online advertising delivers results?
Budget, competition on your keywords or in your sector, ad quality and the tracking you have in place matter more than the platform itself. An account with call and conversion tracking set up correctly shows what is working sooner, so you can adjust the campaign.
How do I know if my online ads are actually working?
Clicks alone are not enough to judge a campaign. Every ad needs to connect to a real outcome: a call, a quote request or a booking. That tracking shows which campaign, keyword or audience is actually converting into customers, which makes it easier to put budget where it works.
Does call tracking change anything for my Google Ads campaigns?
Call tracking helps show whether your Google Ads campaigns generate calls. Without call tracking, a campaign generating plenty of clicks but few calls can look like it is working when it is not converting. Connecting every inbound call to the ad and keyword that triggered it tells you which budget to cut and which to increase.
Who is this online advertising section for?
Owners and managers of Greater Montreal businesses who run their own Google Ads or Facebook and Instagram campaigns, or who want to understand what their agency is doing. Articles cover platform choice, measuring results and common mistakes to avoid.
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