--- title: "Online advertising blog" description: "Guides on Google Ads and Facebook and Instagram advertising for Greater Montreal businesses: budgets, call tracking and choosing a platform." canonical: "https://socialinfluencebuilder.com/en/blog/category/online-advertising/page/2/" lastmod: "2026-09-28T19:48:47+00:00" lang: "en-CA" format: "markdown" --- [Web version of this page](https://socialinfluencebuilder.com/en/blog/category/online-advertising/page/2/) HTML version: [French Markdown version](https://socialinfluencebuilder.com/blogue/categorie/publicite-en-ligne/page/2.md) [English Markdown version](https://socialinfluencebuilder.com/en/blog/category/online-advertising/page/2.md) # Online advertising blog Online advertising blog: this category explains how Greater Montreal businesses use Google Ads and Facebook and Instagram advertising to bring in customers, in plain language. Articles are written for owners and managers who run their own campaigns or work with an agency. ## Latest articles - [Quality Score: What Your Landing Page Actually Changes](https://socialinfluencebuilder.com/en/blog/quality-score-landing-page-changes.md): Quality Score: how your Google Ads landing page shapes the landing page experience score, plus what to fix on speed, mobile, ad-to-page match and clarity. (2018-11-03) - [Negative Keywords: A Starter List for Renovation Contractors](https://socialinfluencebuilder.com/en/blog/negative-keywords-renovation-contractors.md): Negative keywords cut wasted Google Ads clicks for a Québec renovation contractor: a bilingual starter list, match types and a monthly search terms habit. (2018-09-17) - [Google Ads Smart Campaigns: When a Local Business Should Avoid Them](https://socialinfluencebuilder.com/en/blog/google-ads-smart-campaigns.md): Google Ads Smart Campaigns: what they hide from a local business, and how to tell if a standard Search campaign is worth the extra setup time and cost. (2018-08-09) - [AdWords budget and service radius for plumbers: setting a realistic starting point](https://socialinfluencebuilder.com/en/blog/adwords-plumbers-budget-radius.md): AdWords budget and service radius for plumbers: the formula (target calls x close rate x job value) I use to set both. (2017-07-08) - [AdWords Call-Only Ads: When a Call Button Beats a Website](https://socialinfluencebuilder.com/en/blog/call-only-ads-local-business.md): AdWords call-only ads put a tap-to-dial number in front of urgent mobile searchers, so the call closes the job when a thin website would lose it. (2017-02-28) - [Flyers or Digital Ads: Where a New Neighbourhood Business Should Invest](https://socialinfluencebuilder.com/en/blog/flyers-vs-digital-ads-neighbourhood.md): Flyers or digital ads: test both small on the same Greater Montréal streets, then let a coupon code or landing page show which one brought the customer. (2016-11-01) - [Facebook Pixel for restaurants with no online store](https://socialinfluencebuilder.com/en/blog/facebook-pixel-restaurants.md): Facebook Pixel for restaurants with no online ordering can track reservations, menu views and phone calls, without a Purchase event. (2016-09-18) - [Facebook Lookalike Audiences From Your Customer List](https://socialinfluencebuilder.com/en/blog/facebook-lookalike-audience-customer-list.md): Facebook lookalike audiences from your customer list: how to build one from a list you already own, clean it, set audience size and narrow to your trade area. (2016-05-22) - [Local Facebook Ads: Setting a Radius Around a Restaurant](https://socialinfluencebuilder.com/en/blog/local-facebook-ads-radius-restaurant.md): Local Facebook ads for a restaurant: set a targeting radius around one address and tune it for dine-in versus delivery trade areas. (2016-04-12) - [AdWords Ad Extensions: Call, Location and Sitelinks for a Local Business](https://socialinfluencebuilder.com/en/blog/adwords-ad-extensions-local-business.md): AdWords Ad Extensions for local businesses: choose useful call, location and sitelink routes, then check the details in your account. (2016-03-07)