Restaurant Lima 14, Restaurant
How Lima 14 filled its off-peak hours with targeted Facebook Ads
+67% reservations
The challenge
Restaurant Lima 14 had excellent evening traffic but its off-peak lunch and afternoon hours remained desperately empty. Traditional promotions (flyers, signage) had no impact on foot traffic during slow periods.
The solution
SIB launched ultra-targeted Facebook Ads campaigns with specific offers for off-peak hours, targeting workers and residents in the neighbourhood. Intelligent workflows automatically adjust advertising budgets according to the days and hours with low traffic.
The results
+67%
Reservations
+94%
Lunch traffic
-41%
Cost per reservation
+112%
Off-peak revenue
“Our lunch hours were dead before SIB. With the targeted Facebook Ads, we almost doubled our lunch traffic. The restaurant is now profitable at every hour of the day.”
Luis Paredes, Chef and Owner
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