Restaurant Lima 14: what was the starting point?
Restaurant Lima 14 had excellent evening traffic but its off-peak lunch and afternoon hours remained desperately empty. Traditional promotions (flyers, signage) had no impact on foot traffic during slow periods.
Lunch and afternoon hours remained desperately empty, even with strong evenings carrying the business. Traditional promotions, like flyers and signage, had no impact on that off-peak traffic, a gap Restaurant Lima 14 wanted closed before bringing Social Influence on board.
What did we find?
The observations below describe the issues found at the start of the work.
Lunch and afternoons without customers
Evenings already pulled in excellent traffic, while lunch and afternoons sat empty. That gap covered a big chunk of the day when the restaurant was open but not making money from it.
Flyers and signage without effect
Flyers and signage, the promotions already tried, hadn't changed that off-peak traffic at all. It pointed to a need for messaging aimed at specific hours, rather than the generic campaigns already tried.
Offers aimed at off-peak hours
Social Influence built offers specific to off-peak hours, aimed at workers and residents in the neighbourhood. An offer timed right had a better shot at bringing people in for lunch and afternoon than one message running all day.
Automated adjustment of advertising budgets
Automated workflows adjust ad budgets according to the days and hours with low traffic. That put ad dollars where they were needed instead of spreading them evenly across hours that were already busy.
What work did we do?
The actions below are the work completed for this client.
Social Influence launched ultra-targeted Facebook Ads campaigns with specific offers for off-peak hours, targeting workers and residents in the neighbourhood. Intelligent workflows automatically adjust advertising budgets according to the days and hours with low traffic.
