---
title: "Restaurant Lima 14 Case Study: Targeted Ads for Off-Peak Hours | Social Influence"
description: "Restaurant Lima 14 is a Montreal restaurant case study where targeted Facebook Ads and automated budget shifts filled empty lunch and afternoon hours."
canonical: "https://socialinfluencebuilder.com/en/restaurant-lima-14/"
lastmod: "2026-09-19T04:40:27+00:00"
lang: "en-CA"
format: "markdown"
---
[Web version of this page](https://socialinfluencebuilder.com/en/restaurant-lima-14/)
HTML version: <https://socialinfluencebuilder.com/en/restaurant-lima-14/>
[French Markdown version](https://socialinfluencebuilder.com/etudes-de-cas/restaurant-lima-14.md)
[English Markdown version](https://socialinfluencebuilder.com/en/restaurant-lima-14.md)

# Restaurant Lima 14: Facebook ads for quiet lunch hours

- **Client:** Restaurant Lima 14

- **Location:** Montreal

- **Services used:** [Facebook and Instagram advertising that moves Montreal customers from scroll to sale](https://socialinfluencebuilder.com/en/facebook-instagram-ads/), [Marketing automation that nurtures leads while you focus on your business](https://socialinfluencebuilder.com/en/automatisation-marketing/)

## at a glance

Restaurant Lima 14 is a restaurant in Montreal, in the food service sector, with a presence online at lima14.ca. Evenings there were strong long before Social Influence got involved, with the kind of traffic most restaurant owners would call excellent.

Lunch and afternoon hours remained desperately empty, even with strong evenings carrying the business. Traditional promotions, like flyers and signage, had no impact on that off-peak traffic, a gap Restaurant Lima 14 wanted closed before bringing Social Influence on board.

## what was the starting point?

Restaurant Lima 14 had excellent evening traffic but its off-peak lunch and afternoon hours remained desperately empty. Traditional promotions (flyers, signage) had no impact on foot traffic during slow periods.

## What did we find?

### Lunch and afternoons without customers

Evenings already pulled in excellent traffic, while lunch and afternoons sat empty. That gap covered a big chunk of the day when the restaurant was open but not making money from it.

### Flyers and signage without effect

Flyers and signage, the promotions already tried, hadn't changed that off-peak traffic at all. It pointed to a need for messaging aimed at specific hours, rather than the generic campaigns already tried.

### Offers aimed at off-peak hours

Social Influence built offers specific to off-peak hours, aimed at workers and residents in the neighbourhood. An offer timed right had a better shot at bringing people in for lunch and afternoon than one message running all day.

### Automated adjustment of advertising budgets

Automated workflows adjust ad budgets according to the days and hours with low traffic. That put ad dollars where they were needed instead of spreading them evenly across hours that were already busy.

## What work did we do?

Social Influence launched ultra-targeted Facebook Ads campaigns with specific offers for off-peak hours, targeting workers and residents in the neighbourhood. Intelligent workflows automatically adjust advertising budgets according to the days and hours with low traffic.

![Restaurant Lima 14: project overview](https://socialinfluencebuilder.com/wp-content/themes/sib-2026/assets/legacy/assets/images/case-studies/restaurant-lima-14-cover.png)

## What does the client say?

> Our lunch hours were dead before SIB. With the targeted Facebook Ads, we almost doubled our lunch traffic. The restaurant is now profitable at every hour of the day.
>
> Luis Paredes, Chef and Owner

The client’s own words. This is their experience in their market, not a promise of results.

## Which other case studies can you read?

- [La Toxica](https://socialinfluencebuilder.com/en/la-toxica/)
- [Barranco Montréal](https://socialinfluencebuilder.com/en/barranco-montreal/)
- [Piel Canela](https://socialinfluencebuilder.com/en/piel-canela/)
- [All case studies](https://socialinfluencebuilder.com/en/case-studies/)