Le590 Condos Locatifs: what was the starting point?
Le590 Condos Locatifs, a real estate project in Repentigny, struggled to fill its rental units in a competitive market. The project lacked online visibility and traditional campaigns were not generating enough visit requests.
Before working with SIB, Le590 struggled to fill its rental units in a competitive market. The project lacked online visibility, and its traditional advertising campaigns weren't generating enough visit requests. Le590 needed a website and campaigns able to turn interest into actual visits from prospective tenants.
What did we find?
The observations below describe the issues found at the start of the work.
Unconvincing website for viewing requests
Le590 didn't have a website strong enough to convince visitors to request a viewing. Without a stronger site, prospective tenants had no clear reason to request a visit.
Campaigns without Repentigny targeting
The existing ad campaigns weren't targeted to the Repentigny area. Broad targeting wasted ad spend on people unlikely to rent a condo there.
No prospect qualification
No system qualified or followed up with prospects after their first contact. Interested prospects could get missed without follow-up, which cost the project visits.
Low online visibility
The project's online visibility stayed too low in a market where several rental projects compete for the same tenants. Low visibility meant fewer prospective tenants even found out Le590 existed.
What work did we do?
The actions below are the work completed for this client.
SIB designed an impactful showcase website, launched geographically targeted Google Ads and Facebook Ads campaigns, and set up marketing automation for prospect follow-up. Intelligent workflows qualify leads and automatically schedule visits.
