Kitchen 73 Franchises: what was the starting point?
Kitchen 73, a rapidly expanding restaurant franchise, wanted to develop its B2B catering service but had no online visibility for that segment. Google searches related to corporate catering returned no results pointing to Kitchen 73.
Kitchen 73's catering arm targets companies across the Montreal region looking for a restaurant partner for corporate events and meetings. The kitchen73.ca site presents this B2B offer alongside the everyday menu that its regular restaurant customers already know.
What did we find?
The observations below describe the issues found at the start of the work.
Corporate catering absent online
Despite growing as a restaurant franchise, Kitchen 73 had no online presence for its B2B catering service. Without visibility, the business could not capture the corporate demand that already existed for that kind of service.
Missing from corporate catering results
Google searches for corporate catering turned up no results pointing to Kitchen 73. That gap in search results left the most relevant B2B queries open for competitors to own.
No corporate SEO targeting
No existing SEO strategy targeted keywords tied to B2B or corporate catering. Targeting those keywords was necessary to connect the catering offer with the businesses actively searching for it.
Maps listings without segment optimization
Each location's Google Maps presence wasn't optimized for this new segment. An optimized Maps listing per location is what captures local searches from businesses near each address.
Corporate requests without automated follow-up
Follow-up on B2B quote requests ran with no marketing automation behind it. Without automated follow-up, a quote request could sit unanswered and end up with a faster-moving competitor.
What work did we do?
The actions below are the work completed for this client.
SEO Montreal
The tasks linked to this service are detailed below.
- Audited kitchen73.ca's SEO in August 2026, using the site and the Google Business Profile of each location.
- Built one page per location, with contact details checked against the Google listings and Restaurant markup.
- Rebuilt the menu page so every dish is text Google can read.
- Switched SEO plugins, carried over the redirects and submitted a new sitemap to Google Search Console.
Web design
The tasks linked to this service are detailed below.
- Redesigned the homepage and built out the catering page, which had been blank.
SIB developed an aggressive SEO strategy targeting B2B and corporate catering keywords, optimized the Google Maps presence for each location, and deployed marketing automation for B2B quote request follow-up.
