Kitchen 73 Franchises, Restaurant / Franchise
How Kitchen 73 increased its visibility by 413% and boosted its B2B catering through Google
+413% visibility
The challenge
Kitchen 73, a rapidly expanding restaurant franchise, wanted to develop its B2B catering service but had no online visibility for that segment. Google searches related to corporate catering returned no results pointing to Kitchen 73.
The solution
SIB developed an aggressive SEO strategy targeting B2B and corporate catering keywords, optimized the Google Maps presence for each location, and deployed marketing automation for B2B quote request follow-up.
The results
+413%
Visibility
+189%
B2B orders
+327%
Organic traffic
+234%
Catering leads
“The B2B shift was spectacular thanks to SIB. Our catering service now receives daily requests from major companies. Visibility on Google has been multiplied by 5 and it keeps growing.”
David Chen, Franchise Director
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