--- title: "Kitchen 73 Franchises Case Study: B2B SEO for Corporate Catering | Social Influence" description: "Kitchen 73 is a restaurant franchise case study where B2B SEO, per-location Google Maps optimization and automation built out its catering business." canonical: "https://socialinfluencebuilder.com/en/kitchen-73/" lastmod: "2026-09-19T04:40:27+00:00" lang: "en-CA" format: "markdown" --- [Web version of this page](https://socialinfluencebuilder.com/en/kitchen-73/) HTML version: [French Markdown version](https://socialinfluencebuilder.com/etudes-de-cas/kitchen-73.md) [English Markdown version](https://socialinfluencebuilder.com/en/kitchen-73.md) # Kitchen 73 Franchises: B2B SEO for corporate catering - **Client:** Kitchen 73 Franchises - **Location:** Montreal - **Website:** [Visit the client website](https://kitchen73.ca/) - **Services used:** [Montreal SEO for local small businesses](https://socialinfluencebuilder.com/en/seo-montreal/), [Google Ads Montreal: management that generates leads](https://socialinfluencebuilder.com/en/google-ads-montreal/), [Marketing automation that nurtures leads while you focus on your business](https://socialinfluencebuilder.com/en/automatisation-marketing/), [Website design in Montreal built to convert visitors into customers](https://socialinfluencebuilder.com/en/conception-web/) ## at a glance Kitchen 73 Franchises is a restaurant franchise established across the Greater Montreal area, with locations in Rivière-des-Prairies, Laval, and Mirabel. The brand serves its regular customers at each location while working to grow a catering arm aimed at businesses. Kitchen 73's catering arm targets companies across the Montreal region looking for a restaurant partner for corporate events and meetings. The kitchen73.ca site presents this B2B offer alongside the everyday menu that its regular restaurant customers already know. [Visit the client website](https://kitchen73.ca/) ## what was the starting point? Kitchen 73, a rapidly expanding restaurant franchise, wanted to develop its B2B catering service but had no online visibility for that segment. Google searches related to corporate catering returned no results pointing to Kitchen 73. ## What did we find? ### Corporate catering absent online Despite growing as a restaurant franchise, Kitchen 73 had no online presence for its B2B catering service. Without visibility, the business could not capture the corporate demand that already existed for that kind of service. ### Missing from corporate catering results Google searches for corporate catering turned up no results pointing to Kitchen 73. That gap in search results left the most relevant B2B queries open for competitors to own. ### No corporate SEO targeting No existing SEO strategy targeted keywords tied to B2B or corporate catering. Targeting those keywords was necessary to connect the catering offer with the businesses actively searching for it. ### Maps listings without segment optimization Each location's Google Maps presence wasn't optimized for this new segment. An optimized Maps listing per location is what captures local searches from businesses near each address. ### Corporate requests without automated follow-up Follow-up on B2B quote requests ran with no marketing automation behind it. Without automated follow-up, a quote request could sit unanswered and end up with a faster-moving competitor. ## What work did we do? ### [Montreal SEO for local small businesses](https://socialinfluencebuilder.com/en/seo-montreal/) - Audited kitchen73.ca's SEO in August 2026, using the site and the Google Business Profile of each location. - Built one page per location, with contact details checked against the Google listings and Restaurant markup. - Rebuilt the menu page so every dish is text Google can read. - Switched SEO plugins, carried over the redirects and submitted a new sitemap to Google Search Console. ### [Website design in Montreal built to convert visitors into customers](https://socialinfluencebuilder.com/en/conception-web/) - Redesigned the homepage and built out the catering page, which had been blank. SIB developed an aggressive SEO strategy targeting B2B and corporate catering keywords, optimized the Google Maps presence for each location, and deployed marketing automation for B2B quote request follow-up. ![Kitchen 73 Franchises: project overview](https://socialinfluencebuilder.com/wp-content/themes/sib-2026/assets/legacy/assets/images/case-studies/kitchen-73-cover.png) ## What does the client say? > The B2B shift was spectacular thanks to SIB. Our catering service now receives daily requests from major companies. Visibility on Google has been multiplied by 5 and it keeps growing. > > David Chen, Franchise Director The client’s own words. This is their experience in their market, not a promise of results. ## Which other case studies can you read? - [La Toxica](https://socialinfluencebuilder.com/en/la-toxica/) - [Barranco Montréal](https://socialinfluencebuilder.com/en/barranco-montreal/) - [Piel Canela](https://socialinfluencebuilder.com/en/piel-canela/) - [All case studies](https://socialinfluencebuilder.com/en/case-studies/)