Filet Gourmet: what was the starting point?
Filet Gourmet, a new restaurant business in Terrebonne, was investing heavily in postal marketing (flyers, door drops) with no measurable results. The marketing budget was high but customer acquisition remained slow and costly.
As a new business, Filet Gourmet relied on postal marketing, flyers and door drops, to build awareness in Terrebonne. That approach ate up a large share of the marketing budget without giving the business a clear read on what it was getting back, and bringing in new customers stayed slow and expensive.
What did we find?
The observations below describe the issues found at the start of the work.
Budget concentrated on printed materials
The marketing budget was tied up almost entirely in flyers and door drops, a channel with no measurable results. Without a way to measure what was working, Filet Gourmet couldn't tell what was actually paying off, which helps explain the slow, costly customer acquisition despite a high budget.
Postal campaigns without online visibility
The postal campaigns didn't put Filet Gourmet in front of anyone searching online for a restaurant near Terrebonne. Local SEO could capture that existing search demand, reaching people the flyers and door drops were never built to find.
No local advertising budget
None of the budget was going toward ads aimed specifically at people in the Terrebonne area who were actively looking for somewhere to eat. Geographically targeted Google Ads let the same budget reach only people with real intent, instead of covering an entire neighborhood.
No follow-up after visits
There was no system in place to welcome a new customer after their first visit or bring them back. Marketing automation for onboarding and loyalty made it more likely that a costly-to-acquire customer would return instead of staying a one-time visitor.
What work did we do?
The actions below are the work completed for this client.
SIB transferred the postal marketing budget into a complete digital strategy: local SEO, geographically targeted Google Ads, and marketing automation. Intelligent workflows manage new client onboarding and loyalty programs.
