---
title: "Filet Gourmet Case Study: From Postal Marketing to Local SEO | Social Influence"
description: "Filet Gourmet is a Terrebonne restaurant case study where a new business moved its budget from flyers and door drops into local SEO and Google Ads."
canonical: "https://socialinfluencebuilder.com/en/filet-gourmet/"
lastmod: "2026-09-19T04:40:27+00:00"
lang: "en-CA"
format: "markdown"
---
[Web version of this page](https://socialinfluencebuilder.com/en/filet-gourmet/)
HTML version: <https://socialinfluencebuilder.com/en/filet-gourmet/>
[French Markdown version](https://socialinfluencebuilder.com/etudes-de-cas/filet-gourmet.md)
[English Markdown version](https://socialinfluencebuilder.com/en/filet-gourmet.md)

# Filet Gourmet: from postal marketing to local SEO

- **Client:** Filet Gourmet

- **Location:** Terrebonne

- **Website:** [Visit the client website](https://www.filetgourmet.ca/)

- **Services used:** [Montreal SEO for local small businesses](https://socialinfluencebuilder.com/en/seo-montreal/), [Google Ads Montreal: management that generates leads](https://socialinfluencebuilder.com/en/google-ads-montreal/), [Marketing automation that nurtures leads while you focus on your business](https://socialinfluencebuilder.com/en/automatisation-marketing/)

## at a glance

Filet Gourmet is a restaurant business based in Terrebonne, on Montreal's north shore. It serves local diners who want a place to eat close to home, and filetgourmet.ca is its main point of contact for anyone looking to reach it online.

As a new business, Filet Gourmet relied on postal marketing, flyers and door drops, to build awareness in Terrebonne. That approach ate up a large share of the marketing budget without giving the business a clear read on what it was getting back, and bringing in new customers stayed slow and expensive.

[Visit the client website](https://www.filetgourmet.ca/)

## what was the starting point?

Filet Gourmet, a new restaurant business in Terrebonne, was investing heavily in postal marketing (flyers, door drops) with no measurable results. The marketing budget was high but customer acquisition remained slow and costly.

## What did we find?

### Budget concentrated on printed materials

The marketing budget was tied up almost entirely in flyers and door drops, a channel with no measurable results. Without a way to measure what was working, Filet Gourmet couldn't tell what was actually paying off, which helps explain the slow, costly customer acquisition despite a high budget.

### Postal campaigns without online visibility

The postal campaigns didn't put Filet Gourmet in front of anyone searching online for a restaurant near Terrebonne. Local SEO could capture that existing search demand, reaching people the flyers and door drops were never built to find.

### No local advertising budget

None of the budget was going toward ads aimed specifically at people in the Terrebonne area who were actively looking for somewhere to eat. Geographically targeted Google Ads let the same budget reach only people with real intent, instead of covering an entire neighborhood.

### No follow-up after visits

There was no system in place to welcome a new customer after their first visit or bring them back. Marketing automation for onboarding and loyalty made it more likely that a costly-to-acquire customer would return instead of staying a one-time visitor.

## What work did we do?

SIB transferred the postal marketing budget into a complete digital strategy: local SEO, geographically targeted Google Ads, and marketing automation. Intelligent workflows manage new client onboarding and loyalty programs.

![Filet Gourmet: project overview](https://socialinfluencebuilder.com/wp-content/themes/sib-2026/assets/legacy/assets/images/case-studies/filet-gourmet-cover.png)

## What does the client say?

> We were wasting thousands of dollars on flyers and door drops. SIB moved us to digital and the results are incomparable. Our visibility was multiplied by almost 6 for a fraction of the cost.
>
> Stéphane Lavoie, Founder

The client’s own words. This is their experience in their market, not a promise of results.

## Which other case studies can you read?

- [La Toxica](https://socialinfluencebuilder.com/en/la-toxica/)
- [Barranco Montréal](https://socialinfluencebuilder.com/en/barranco-montreal/)
- [Piel Canela](https://socialinfluencebuilder.com/en/piel-canela/)
- [All case studies](https://socialinfluencebuilder.com/en/case-studies/)