Café Chasca: what was the starting point?
Café Chasca, an artisan Montreal roastery, wanted to develop its B2B segment alongside its direct clientele. The website was not optimized for search and the café had no automated prospecting strategy for businesses.
Café Chasca also wanted to reach businesses, a market it had not yet tapped alongside its direct customers. But its website was not optimized for search, and it had no automated way to prospect or follow up with those corporate accounts.
What did we find?
The observations below describe the issues found at the start of the work.
No a business channel
Café Chasca sold only to individual customers and had never built a channel for businesses. Corporate accounts were a recurring revenue stream the roastery had not yet tapped.
Website without search optimization
The website was not optimized for search. Without organic visibility, interested businesses had trouble finding Café Chasca online.
No content for businesses
The site had no content aimed at business buyers. Without it, B2B prospects had no reason to see Café Chasca as a potential supplier.
No automated prospecting
There was no automated prospecting strategy for businesses. B2B leads and recurring orders were followed up case by case, which limited conversions and retention.
What work did we do?
The actions below are the work completed for this client.
SIB optimized the website for local and B2B SEO, created targeted content for businesses, and set up marketing automation for prospecting. Intelligent workflows manage B2B follow-up sequences and recurring orders.
