---
title: "Café Chasca Case Study: B2B SEO and Automated Prospecting | Social Influence"
description: "Cafe Chasca is a Montreal roastery case study where local and B2B SEO plus automated prospecting opened a corporate sales channel alongside retail customers."
canonical: "https://socialinfluencebuilder.com/en/cafe-chasca/"
lastmod: "2026-09-19T04:40:27+00:00"
lang: "en-CA"
format: "markdown"
---
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[French Markdown version](https://socialinfluencebuilder.com/etudes-de-cas/cafe-chasca.md)
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# Café Chasca: local and B2B SEO for a roastery

- **Client:** Café Chasca

- **Location:** Montreal

- **Services used:** [Montreal SEO for local small businesses](https://socialinfluencebuilder.com/en/seo-montreal/), [Marketing automation that nurtures leads while you focus on your business](https://socialinfluencebuilder.com/en/automatisation-marketing/), [Website design in Montreal built to convert visitors into customers](https://socialinfluencebuilder.com/en/conception-web/)

## at a glance

Café Chasca is an artisan coffee roastery in Montreal that also runs a café, in the restaurant and food service sector. The roastery roasts its own beans and sells coffee directly to customers through its website, cafechasca.com.

Café Chasca also wanted to reach businesses, a market it had not yet tapped alongside its direct customers. But its website was not optimized for search, and it had no automated way to prospect or follow up with those corporate accounts.

## what was the starting point?

Café Chasca, an artisan Montreal roastery, wanted to develop its B2B segment alongside its direct clientele. The website was not optimized for search and the café had no automated prospecting strategy for businesses.

## What did we find?

### No a business channel

Café Chasca sold only to individual customers and had never built a channel for businesses. Corporate accounts were a recurring revenue stream the roastery had not yet tapped.

### Website without search optimization

The website was not optimized for search. Without organic visibility, interested businesses had trouble finding Café Chasca online.

### No content for businesses

The site had no content aimed at business buyers. Without it, B2B prospects had no reason to see Café Chasca as a potential supplier.

### No automated prospecting

There was no automated prospecting strategy for businesses. B2B leads and recurring orders were followed up case by case, which limited conversions and retention.

## What work did we do?

SIB optimized the website for local and B2B SEO, created targeted content for businesses, and set up marketing automation for prospecting. Intelligent workflows manage B2B follow-up sequences and recurring orders.

![Café Chasca: project overview](https://socialinfluencebuilder.com/wp-content/themes/sib-2026/assets/legacy/assets/images/case-studies/cafe-chasca-cover.png)

## What does the client say?

> Thanks to SIB, our café developed a very profitable B2B segment. SEO and automation regularly bring us new corporate clients. It is a revenue channel we had never tapped before.
>
> Andrés Huamán, Founder and Roaster

The client’s own words. This is their experience in their market, not a promise of results.

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- [Barranco Montréal](https://socialinfluencebuilder.com/en/barranco-montreal/)
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- [All case studies](https://socialinfluencebuilder.com/en/case-studies/)