Conversion tracking blog

This category covers call tracking, conversion tracking, key performance indicators and setting up measurement tools such as Google Analytics. Each article walks through one real decision, such as choosing a tracking number or reading a report, for a business in Greater Montreal.

A click shows someone visited your site, not that they called you or filled out a form. Call and conversion tracking connects each ad, page and traffic source to a real action, which lets you cut what isn't actually producing calls.

Google Analytics measures behaviour on your site: pageviews, time on page, bounce rate. Call tracking attributes each phone call to the ad, page or source that triggered it. The two work together to show the full customer path, from click to call.

These articles do not replace a professional tracking setup. They explain the principles behind reliable tracking, but a setup specific to your account needs your phone numbers, forms and ad campaigns connected correctly before the data can be trusted. Our call and conversion tracking service builds that system for your business.

A useful KPI measures an action that moves a visitor closer to a purchase or a booking, such as calls received or a form's conversion rate. A number that never changes your decisions, like pageviews alone, isn't the right indicator to track first.