---
title: "Conversion tracking blog"
description: "Articles on call tracking, conversions and key performance indicators (KPIs) for local businesses across Greater Montreal, Laval and the North Shore."
canonical: "https://socialinfluencebuilder.com/blog/category/measurement-tracking/"
lastmod: "2026-10-12T20:31:33+00:00"
lang: "en-CA"
format: "markdown"
---
[Web version of this page](https://socialinfluencebuilder.com/blog/category/measurement-tracking/)
HTML version: <https://socialinfluencebuilder.com/blog/category/measurement-tracking/>
[French Markdown version](https://socialinfluencebuilder.com/fr/blogue/categorie/mesure-suivi.md)
[English Markdown version](https://socialinfluencebuilder.com/blog/category/measurement-tracking.md)

# Conversion tracking blog

Conversion tracking blog: these articles explain how to tell whether an ad campaign or a website is turning clicks into real calls and real quote requests. They cover call tracking, conversion tracking, key performance indicators (KPIs) and setting up measurement tools such as Google Analytics. They're written for owners and managers who already spend on ads or get traffic and want to understand what is actually working before adjusting their budget. Our call and conversion tracking service applies these same principles to your account.

## Latest articles
- [AI Assistant Referral Traffic in GA4 for Local Businesses](https://socialinfluencebuilder.com/blog/track-ai-assistant-referral-traffic.md): AI assistant referral traffic in GA4: where ChatGPT and Gemini visits land, how to build an AI Assistants channel, and the Loi 25 limits on your data. (2026-10-17)
- [Law 25 and advertising consent tags: the September 2023 stage](https://socialinfluencebuilder.com/blog/law-25-consent-advertising-tags.md): Law 25 and advertising consent tags: the law's second stage took effect in Quebec on September 22, 2023. Here is what changed for a small-business website. (2023-09-28)
- [Google Analytics 4: Should You Install It Now Alongside Universal Analytics?](https://socialinfluencebuilder.com/blog/google-analytics-4-vs-universal-analytics.md): Google Analytics 4 and Universal Analytics: why a Québec small business should install GA4 now alongside it, and the three events it should configure first. (2021-01-12)
- [Call tracking for advertising: knowing which ad makes the phone ring](https://socialinfluencebuilder.com/blog/call-tracking-small-business.md): Call tracking for advertising: a source-based tracking number setup shows which AdWords or Facebook ad makes the phone ring, beyond click counts alone. (2017-10-14)
- [High Bounce Rate: When It Is Not a Problem](https://socialinfluencebuilder.com/blog/high-bounce-rate-analytics.md): High bounce rate is often fine: what a bounce means in Universal Analytics, the page types where it is normal, and the numbers to read beside it. (2016-12-12)