AI or Human Translation for Bilingual Quebec Websites
AI or human translation for a bilingual Quebec website: sort pages by risk, then have a native reviewer check pricing, consent and privacy pages.
Read the articleWebsite conversion blog
Website conversion blog: this category covers web design, landing pages, ecommerce and WordPress maintenance for businesses across Greater Montreal. You'll find practical explanations for turning site visits into calls and quote requests.
Website conversion blog: articles
Website conversion blog: browse the articles in this category.
WordPress Without a Page Builder: What Speed Changes for a Clinic
WordPress without a page builder loses the weight Elementor, Divi and WPBakery add to every page. Here is what a custom child theme changes for a clinic and how to check your own site.
Read the articleHonest presentation of client-reported results: the rule to follow
Honest presentation of client-reported results: the rule we use at Social Influence before a number ever reaches a results page, every figure carries a source, or a clear label.
Read the articleHigh-converting websites: 7 essential elements for 2026
High-converting websites: the seven elements that separate a site that informs from one that makes the phone ring, and how to check yours.
Read the articleBill 96 and bilingual websites: staying French first without sacrificing English
Bill 96 and bilingual websites: what actually changes now that it has received royal assent on June 1, and what this article deliberately leaves out.
Read the articleHow Diners Find and Book a Restaurant
Restaurant bookings begin with a Google search; the listing, landing page and reservation method help diners choose a table.
Read the articleCore Web Vitals for small-business sites: what an owner should check before June 2021
Core Web Vitals for small-business sites: Google confirmed its Page Experience update starts mid-June 2021. Here is how to check yours now and what to fix first on WordPress.
Read the articleOnline sales in Quebec and taxes: showing GST, QST and shipping without surprises
Online sales in Quebec and taxes: where to show GST, QST and shipping costs so the checkout total holds no last-minute surprise for Québec shoppers at payment.
Read the articleOne Landing Page per Campaign: One Offer, One Call to Action
One landing page per campaign, built around a single offer and one call to action, turns paid clicks into bookings.
Read the articleA/B Testing on a Small Site: How Many Visits Before You Conclude
A/B testing on a small site: how many visits a low-traffic test needs before you trust it, why to test one variable, and when to stop.
Read the articleA Useful 404 Page That Leads Back to a Service
A useful 404 page that leads back to a service sends lost visitors where they wanted: find broken URLs, link them to services, and redirect old pages.
Read the articleOnline Ordering for Restaurants: Your Own Site or Delivery Apps?
Online ordering for restaurants: a Quebec guide to weighing a restaurant's own site against delivery apps, based on margin, customer data and visibility.
Read the articleFrequently asked questions
What's in the Websites and Conversion category?
This category covers web design, landing pages, ecommerce and WordPress maintenance. Each article walks through one real decision, such as which fields belong on a quote form or how a product page should be laid out, for a business in Greater Montreal.
Who are these articles for?
They're written for local business owners who manage or oversee their own website. They want to understand what actually affects the calls and quote requests it brings in, without needing to learn web development jargon along the way.
Do these articles replace a website design project with an agency?
These articles do not replace a website design project with an agency. They explain the principles behind a site that converts, but a design or redesign project needs a diagnosis specific to your business, your customers and your call goals. Our Website Design page describes what that work includes step by step.
What's the difference between a landing page and a full website?
A landing page targets one offer and one action, such as a free quote request, with no menu or exit links to distract the visitor. A full website presents your whole range of services, pages and navigation. The blog explains when to use each one.
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We'll look at your online presence, reviews, website and ads. Then we'll tell you what is holding back calls and bookings for your business, whether you're in Mascouche, Greater Montreal or elsewhere in Quebec.
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