Online advertising blog

The choice between Google Ads and Facebook and Instagram ads depends on customer intent. Google Ads catches an active search, useful for an urgent service like a plumber. Facebook and Instagram reach people who are not searching yet, useful for a salon or restaurant trying to get noticed. Many Greater Montreal businesses run both platforms together.

Budget, competition on your keywords or in your sector, ad quality and the tracking you have in place matter more than the platform itself. An account with call and conversion tracking set up correctly shows what is working sooner, so you can adjust the campaign.

Clicks alone are not enough to judge a campaign. Every ad needs to connect to a real outcome: a call, a quote request or a booking. That tracking shows which campaign, keyword or audience is actually converting into customers, which makes it easier to put budget where it works.

Call tracking helps show whether your Google Ads campaigns generate calls. Without call tracking, a campaign generating plenty of clicks but few calls can look like it is working when it is not converting. Connecting every inbound call to the ad and keyword that triggered it tells you which budget to cut and which to increase.

Owners and managers of Greater Montreal businesses who run their own Google Ads or Facebook and Instagram campaigns, or who want to understand what their agency is doing. Articles cover platform choice, measuring results and common mistakes to avoid.