--- title: "Online advertising blog" description: "Guides on Google Ads and Facebook and Instagram advertising for Greater Montreal businesses: budgets, call tracking and choosing a platform." canonical: "https://socialinfluencebuilder.com/blog/category/online-advertising/" lastmod: "2026-10-12T20:31:33+00:00" lang: "en-CA" format: "markdown" --- [Web version of this page](https://socialinfluencebuilder.com/blog/category/online-advertising/) HTML version: [French Markdown version](https://socialinfluencebuilder.com/fr/blogue/categorie/publicite-en-ligne.md) [English Markdown version](https://socialinfluencebuilder.com/blog/category/online-advertising.md) # Online advertising blog Online advertising blog: this category explains how Greater Montreal businesses use Google Ads and Facebook and Instagram advertising to bring in customers, in plain language. Articles are written for owners and managers who run their own campaigns or work with an agency. ## Latest articles - [ChatGPT Ads for Small Business: Is a Test Worth It?](https://socialinfluencebuilder.com/blog/chatgpt-ads-small-business-test.md): ChatGPT ads for small business: how to decide whether a capped test is worth it, measure it honestly, and respect Loi 25 and Loi 96 in Québec. (2026-10-21) - [Ecommerce Google Ads Account Structure for Holiday Season](https://socialinfluencebuilder.com/blog/ecommerce-google-ads-holiday-structure.md): Ecommerce Google Ads account structure for holiday season: one job per campaign, a clean product feed, daily budgets, Loi 25 tracking and Loi 96 French. (2026-10-14) - [Digital Marketing for Montreal Restaurants: Social Media Guide](https://socialinfluencebuilder.com/blog/reseaux-sociaux-restaurants-montreal.md): Digital marketing for Montreal restaurants: the channels that decide a diner's choice on their phone, and the order to tackle them in. (2026-03-10) - [Google Ads and Facebook Ads: Which Channel Is Right for Your SME?](https://socialinfluencebuilder.com/blog/google-ads-vs-facebook-ads.md): Google Ads and Facebook Ads: which to fund first, based on your sector and how long your sale takes. (2026-03-03) - [Local B2B search ads: reaching merchants without paying for consumer clicks](https://socialinfluencebuilder.com/blog/local-b2b-search-ads.md): Local B2B search ads: how to structure a Google Ads campaign that reaches merchants and business owners, without wasting budget on clicks from curious consumers. (2025-08-21) - [Google Ads search terms report: reading it to cut waste](https://socialinfluencebuilder.com/blog/google-ads-search-terms-report.md): Google Ads search terms report: how to read it to spot wasted terms, group them by theme, and add exclusions at the right account level. (2024-04-10) - [Performance Max transition for online stores: replacing Smart Shopping](https://socialinfluencebuilder.com/blog/performance-max-transition-stores.md): Performance Max transition for online stores: Google is automatically moving Smart Shopping campaigns to Performance Max between July and September, and the plan I run before an account switches. (2022-05-23) - [iOS 14.5 Facebook Ads measurement: results after App Tracking Transparency](https://socialinfluencebuilder.com/blog/ios-14-5-facebook-ads.md): iOS 14.5 Facebook Ads measurement changed with domain verification, eight prioritized events, and results that now arrive with a delay. (2021-07-28) - [Facebook Special Ad Categories: Housing, Employment and Credit](https://socialinfluencebuilder.com/blog/facebook-special-ad-categories.md): Facebook special ad categories restrict housing, employment and credit ads from December 3, 2020: which targeting disappears and what still works. (2020-10-30) - [Dental Advertising in Québec: What the Professional Order Allows in an Ad](https://socialinfluencebuilder.com/blog/dental-advertising-rules-quebec.md): Dental advertising in Quebec: what the Code de déontologie des dentistes allows in a Google Ads campaign, and the checklist I use with dental clinics before an ad goes live. (2019-09-07) - [Instagram for Hair Salons: Taking Bookings From Your Profile](https://socialinfluencebuilder.com/blog/instagram-hair-salons.md): Instagram for hair salons: how I set up the booking button on a salon's profile, and what to measure afterward to know whether it's actually bringing in clients. (2019-06-03) - [Bidding on a Competitor’s Name: Legal in Canada, Useful for You?](https://socialinfluencebuilder.com/blog/bidding-competitor-names-google-ads.md): Bidding on a competitor's name in Google Ads: what Google's policy allows in Canada, how to write the ad, and when the tactic is worth your budget. (2019-02-28)