Filet Gourmet: what was the starting point?
Filet Gourmet, a new business, wanted to become known in Terrebonne with an approach that reaches people at the moment they look for a restaurant.
What did we find?
The observations below describe the issues found at the start of the work.
Local awareness to build
A new address to introduce in a local market. A business that is just starting has to be seen where its neighbours search.
An approach hard to measure
Printed marketing whose returns were hard to follow. A digital channel shows what actually brings customers in.
Customers to keep coming back
New customers to retain after the first visit. Loyalty grows a local restaurant more reliably than advertising alone.
What work did we do?
The actions below are the work completed for this client.
SEO Montreal
The tasks linked to this service are detailed below.
- Structured the website around restaurant searches in Terrebonne.
- Strengthened the restaurant's presence in local results.
Google Ads
The tasks linked to this service are detailed below.
- Created a Google Ads campaign targeted to Terrebonne and nearby areas.
- Matched the ads to the pages visitors land on.
Marketing automation
The tasks linked to this service are detailed below.
- Organised the welcome for new customers.
- Supported the loyalty programs.
We shifted the effort to a local digital strategy: visibility on Google, ads targeted to the area, and customer follow-up. Every channel leads to the same website.
