Super Stitch Montreal: what was the starting point?
Super Stitch Montreal wanted to be found online by nearby customers searching for tailoring and alterations, beyond referrals and word of mouth.
What did we find?
The observations below describe the issues found at the start of the work.
Local searches for alterations
People nearby search online for alterations when they need them. Appearing in those searches reaches customers who do not yet know the business.
Word of mouth as main source
New customers mostly arrived through recommendations. A stronger online presence adds a second source of customers next to referrals.
Fast replies to quote requests
Quote requests and reminders are time-sensitive. A fast reply often decides which tailor gets the job.
What work did we do?
The actions below are the work completed for this client.
SEO Montreal
The tasks linked to this service are detailed below.
- Built a local search strategy around what nearby customers look for.
- Created useful content for the tailoring and alterations services.
- Managed the Google Business listing as a first point of contact.
Web design
The tasks linked to this service are detailed below.
- Refreshed the website to present each service clearly to nearby customers.
- Structured the pages so each service can be found in search.
Marketing automation
The tasks linked to this service are detailed below.
- Automated follow-up on quote requests.
- Automated client reminders.
We built a local search strategy around what nearby customers look for and refreshed the website to match. We then automated quote follow-up and reminders.
