Coiffure Prestige: what was the starting point?
Coiffure Prestige, a new premium hair salon in Mascouche, wanted to become known and earn the trust of its first clients, up against established salons.
What did we find?
The observations below describe the issues found at the start of the work.
A new salon to introduce
A salon opening in an area where established salons already hold the local search results. Local visibility had to be built from launch day to reach the Mascouche clientele.
Trust before the first visit
Clients who read reviews before choosing a new hairstylist. A well-kept Google listing and client reviews reassure a first clientele.
A site that presents the salon
A website that clearly presents the salon's services and atmosphere. The site had to build confidence and make booking an appointment easy.
What work did we do?
The actions below are the work completed for this client.
SEO Montreal
The tasks linked to this service are detailed below.
- Structured the salon's information for local searches in Mascouche.
- Managed the salon's Google listing and launched a client review campaign.
Web design
The tasks linked to this service are detailed below.
- Rebuilt the website around the salon's services.
- Created the Services, About and Contact pages, plus a gallery.
- Launched a blog and a hairstyling glossary.
Marketing automation
The tasks linked to this service are detailed below.
- Automated appointment reminders.
- Automated review requests after each visit.
We designed a launch strategy: a custom website, local SEO, Google listing management and a campaign to collect reviews. Automations handle appointment reminders and review requests.
