Chez Oly Nelly: what was the starting point?
Chez Oly Nelly wanted people in its neighbourhood to find it more easily on Google and to place more orders online.
What did we find?
The observations below describe the issues found at the start of the work.
Well-placed local competition
Nearby restaurants already visible in local searches. Hungry customers often choose from the first results, so showing up there matters.
An ordering path to simplify
A route from search to order that had to feel direct. Fewer steps between hunger and checkout keeps the customer on the site.
A relationship after the order
A customer relationship that continues after the meal. A satisfaction check-in gives people a reason to return and builds local reputation.
What work did we do?
The actions below are the work completed for this client.
SEO Montreal
The tasks linked to this service are detailed below.
- Wrote local content that answers what people in the neighbourhood search for.
- Refined the restaurant's Google Business listing.
Web design
The tasks linked to this service are detailed below.
- Simplified the path from the home page to online ordering.
- Adapted the pages to read well on a phone.
Marketing automation
The tasks linked to this service are detailed below.
- Organised online order handling.
- Set up a satisfaction follow-up after the meal.
We strengthened the restaurant's website and Google listing for neighbourhood searches. We then organised online order handling and customer follow-up.
