Once you captivate and draw the right visitors — from social media advertising, seo marketing, paid search or digital display — ultimately you’ll want those visitors to buy your product, generate a lead… or do whatever it is you need them to do.
A website should not be launched and then abandoned for a few years until someone decides to design it all over again. Rather, it should be constantly evolving and improving. That’s why our Conversion Rate Development (CRD) team will continuously analyze your website’s data to identify the problems in the customer’s journey and turn them into potential testing opportunities. Split testing or Multivariate testing will increase your conversion rate, and therefore, your revenue.
GET TO KNOW YOUR AUDIENCE’S HABITS
The Social platforms everyone uses also share very precise knowledge and information on your customer’s actions and habits. This detailed and thorough information can be leveraged at your advantage for a better understanding of your customers, their interests and their needs. Some advertising platforms capture an immense amount of user data such as demographics, interests, behaviours, location, etc. All of this valuable information can then be used to create personalized ads and a custom user experience to better target your services to their needs.
Smart landing pages go hand-in-hand with any PPC/SEO initiatives. In fact, your company could broadcast the best advertising campaigns, but, if your landing pages aren’t adapted to your user’s expectations and needs, you won’t reach your goals. Our online marketing agency’s CRD experts work on and create custom tailored landing pages expressly designed to drive results and create the best user experience for all of your customers.
Powerful tools are at the heart of a successful conversion rate development project. Our CRD specialists work with top-of-the-line user experience services to bring your website to the next level. Etison, Hotjar, Zapier and, Unbounce are key players in achieving our goals. But, we do understand that some companies already have their CRD tools of choice and we are happy to integrate our efforts into their existing platforms.
All our CRD mandates start with an in-depth analysis of your website’s data mixed with a more nuanced evaluation to determine potential problems within your online services platform. With that information, we can begin to portray what, where and how to test your website elements through the objective of increasing your conversion rates and thus, the user experience.
By customizing your website landing page with special content or offers that are adapted to your ideal customers, you increase the chances of converting them. Our CRD specialists can develop, launch and optimize these landing pages for you.
By making two landing page options compete against each other, we improve your conversion rate over time by running the top-performing version. We can also perform deeper testing (multivariate testing) where we analyze the effect of multiple faint design changes at the same time.
Using well-known tools, made to enhance User Experience (UX), we’ve combined our CRD expertise to it in order to suggest data-driven decisions. Advanced tracking includes the use of third-party tools to monitor on-site behaviour in the form of heat maps, recordings, and form tracking.