--- title: "Your Marketing Situation, in 3 Profiles | SIB" description: "Invisible on Google, leads lost, or advertising with no results: find the situation that matches your business and the steps SIB uses to fix it." canonical: "https://socialinfluencebuilder.com/en/your-situation/" lastmod: "2026-09-19T04:40:32+00:00" lang: "en-CA" format: "markdown" --- HTML version: # Which situation best describes your marketing right now? Three situations come up often: invisible on Google, leads that arrive then disappear, or advertising that costs money without a clear return. Pick the one closest to your typical week. Each situation has its own page, with the steps to fix it and the client cases behind it. ## See the situation differently These three situations share the same missing link, showing up in three different places in your marketing. A site that does not show up on Google, a form that never gets a reply, and a Google Ads campaign with no attribution often share the same root cause: nothing connects what you publish or pay for to what happens next, a call, a booking, a sale. Fixing only visibility, or only lead tracking, or only ads addresses one symptom at a time. The three pages below each start from a specific symptom, but lead to the same work: reconnecting your marketing to your phone. ## A real client situation Direct Pay Solutions, a Clover payment terminal reseller in Laval, had a single-page site with no content to back up its catalogue of terminals and software, and no system to track who was calling or filling out a form to buy. After the site rebuild, local SEO work, and setting up call and form tracking, Google clicks went from 35 to 72 and impressions from 5,917 to 17,371 across comparable 28-day windows. The tracking captured 91 leads in total, 70 calls and 21 forms, with 57 leads in August 2026 alone. [Direct Pay Solutions](https://socialinfluencebuilder.com/en/case-studies/direct-pay-solutions/) ## Three changes that make a difference ### Make your Google listing and site findable Before paying for traffic, we fix what keeps Google from showing you: business category, service content, site structure. That is local SEO work. ### Track every call and form back to its source A CRM connected to your calls and forms shows which page, ad, or listing produced each lead, and follows up with anyone who never got an answer. ### Measure ads by the call, not the click A properly tracked Google Ads campaign connects every dollar spent to a call or a confirmed booking, not just an impression or a click. ## The next steps ### Diagnose We look at your Google Business Profile, your site, and your current ad accounts to see where potential customers drop off. ### Prioritize We identify the problem costing you the most right now, whether it is visibility, lead tracking, or ad attribution, and start there. ### Connect We put in place the system, local SEO, site, Google Ads, or CRM automation, that links what happens online to what rings on your phone. You do not need to know which of the three situations is yours before calling. We work that out together in 20 minutes. ## Case studies - [Dr Peguy Télusma, GLIF Medical](https://socialinfluencebuilder.com/en/case-studies/dr-peguy-telusma/) - **99 → 187 Google clicks (web search)**, 28 days to 2026-07-23 vs 28 days to 2026-09-16. Source: Google Search Console (web search), 28 days 2026-06-26 to 2026-07-23 vs 28 days 2026-08-20 to 2026-09-16, pulled 2026-09-18 - **3 576 → 7 739 Google impressions (web search)**, 28 days to 2026-07-23 vs 28 days to 2026-09-16. Source: Google Search Console (web search), same windows, pulled 2026-09-18 - **51 Tracked calls**, 2026-07-20 (first tracked call) to 2026-09-17. Source: WhatConverts, account 'glif-medical', full history (0 leads before 2026-07-20), pulled 2026-09-18 - **July 13 (from the 20th), August 32, September 6 (to the 17th) Tracked calls by month**, 2026-07-20 to 2026-09-17. Source: WhatConverts, account 'glif-medical', grouped by month, pulled 2026-09-18 - [Dre Dina Farag, DF Médico-Esthétique](https://socialinfluencebuilder.com/en/case-studies/dre-dina-farag/) - **22 (16 unique, 6 repeat) Tracked calls**, 2026-08-24 (first tracked call) to 2026-09-17. Source: WhatConverts, account 'df-medico', full history (0 leads before 2026-08-24), pulled 2026-09-18 - **68 → 84 Google clicks (web search)**, 28 days to 2026-08-20 vs 28 days to 2026-09-16 (post-launch). Source: Google Search Console (web search), 28 days 2026-07-24 to 2026-08-20 vs 28 days 2026-08-20 to 2026-09-16 (one shared day), pulled 2026-09-18 - **3 554 → 3 014 Google impressions (web search)**, same windows; the first includes a one-day spike of 522 impressions on 2026-08-07 (3,032 without that day). Source: Google Search Console (web search), same windows, pulled 2026-09-18 - **99 (LCP 1.6 s) Lighthouse mobile performance**, at launch, 2026-07-25. Source: Lighthouse mobile, SIB launch QA measurement (build note 2026-07-25) - [Chez Coco Esthétique](https://socialinfluencebuilder.com/en/case-studies/chez-coco-esthetique/) - **100 / 100 / 100 Lighthouse mobile (accessibility, best practices, SEO)**, after the redesign, 2026-06-11. Source: Lighthouse mobile, SIB post-fix QA, recorded in the SIB CRM on 2026-06-11 - **8 → 17 FAQ questions**, 2026-06-11 redesign. Source: SIB CRM theme_updated entry, 2026-06-11 ## Why trust us ### Every number has a source Every number shows its source: Search Console, WhatConverts, Lighthouse, or client data reported by SIB. ### A Greater Montreal team We work from Mascouche for businesses in Laval, the North Shore, the South Shore, and Montreal, in the same time zone and the same local realities as you. ### Built for businesses that already answer the phone This work is built for clinics, salons, restaurants, service businesses, and SMBs of 1 to 50 employees in Greater Montreal who already get calls or inquiries but have no one in-house handling marketing full time. ## Frequently asked questions ### How do I know which situation matches my business? Read the three headings above and pick the one closest to your typical week: no one finds you, requests arrive then go nowhere, or your ads cost money without a visible return. Each situation links to a page that spells out the fix. ### Can I recognize myself in more than one situation? Yes, that is common. A business invisible on Google often loses leads too, because nothing tracks them once they do arrive. On the call, we identify the problem costing you the most right now and start there instead of fixing everything at once. ### How long before I see changes? It depends on your starting point: rebuilding a site takes longer than turning on call tracking. We give you a realistic timeline after seeing your Google accounts and current data, not before the call, so the estimate is based on your situation, not a guess. ### Do I need a full system, or can I start small? You can start by fixing one thing: visibility, lead tracking, or ads. If several pieces are missing at once, we suggest the system that covers them and fixes the costliest problem first, without selling you the rest of the work right away. ### What happens on the discovery call? We look at your Google Business Profile, your site, and your current ad campaigns together, then tell you what is blocking your calls and bookings right now. The call runs about 20 minutes, by phone or video, and commits you to nothing. ### Is my industry covered, even if I am not a restaurant or a clinic? Yes. We work with clinics, salons, restaurants, service businesses, and SMBs across many sectors in Greater Montreal, not just the examples on this site. The exact fix changes by industry, but these three situations show up in almost every one of them. ### What if none of the three situations fits exactly? Many businesses live a mix of all three, or a variation specific to their industry. Pick the page closest to your reality, or call us directly: we pin down your actual problem during the call, before proposing anything at all. ## Discover the related system [No lead left behind: automation that answers every call and form](https://socialinfluencebuilder.com/en/systems/no-lead-left-behind/) [Book a call](https://socialinfluencebuilder.com/en/book-a-discovery-call/)