--- title: "La Toxica Case Study: Local SEO and Google Business Profile | Social Influence" description: "La Toxica is a Montreal Mexican restaurant case study where local SEO and Google Business Profile optimization put the restaurant in front on Google Maps." canonical: "https://socialinfluencebuilder.com/en/la-toxica/" lastmod: "2026-09-19T04:40:27+00:00" lang: "en-CA" format: "markdown" --- [Web version of this page](https://socialinfluencebuilder.com/en/la-toxica/) HTML version: [French Markdown version](https://socialinfluencebuilder.com/etudes-de-cas/la-toxica.md) [English Markdown version](https://socialinfluencebuilder.com/en/la-toxica.md) # La Toxica: local SEO, advertising and website - **Client:** La Toxica - **Location:** Montreal - **Timeline:** About 4 years - **Website:** [Visit the client website](https://www.latoxica.ca/) - **Services used:** [Website design in Montreal built to convert visitors into customers](https://socialinfluencebuilder.com/en/conception-web/), [Montreal SEO for local small businesses](https://socialinfluencebuilder.com/en/seo-montreal/), [Google Ads Montreal: management that generates leads](https://socialinfluencebuilder.com/en/google-ads-montreal/), [Facebook and Instagram advertising that moves Montreal customers from scroll to sale](https://socialinfluencebuilder.com/en/facebook-instagram-ads/), [Call and Conversion Tracking for Grand Montreal SMBs](https://socialinfluencebuilder.com/en/services/call-conversion-tracking/), [Marketing automation that nurtures leads while you focus on your business](https://socialinfluencebuilder.com/en/automatisation-marketing/) ## at a glance La Toxica is a Mexican restaurant in Montreal founded by Rosa Castellanos. It has two locations: one on Saint-Hubert Street in Villeray, the other on Saint-Laurent Boulevard in Chinatown. The menu features birria, carnitas and al pastor tacos, along with burritos and quesadillas. La Toxica also offers catering. SIB has worked with the restaurant for about four years. Known locally for its atmosphere and strong word of mouth, La Toxica had been coasting on its regulars. Its Google Business Profile listing was incomplete, and its online presence didn't match the restaurant's popularity, which was holding back new reservations. [Visit the client website](https://www.latoxica.ca/) ## what was the starting point? La Toxica had strong word of mouth, but its Google listing was incomplete and reservations had stalled. ## What did we find? ### Incomplete Google Business Profile La Toxica's Google Business Profile was incomplete, leaving out details customers need to choose a restaurant. An incomplete listing hurts local search visibility right at the moment diners decide where to eat. ### Word of mouth without Google reviews Strong word of mouth wasn't showing up as Google reviews or search visibility. In a fiercely competitive downtown dining scene, diners pick based on reviews and ranking, so offline goodwill alone wasn't filling tables. ### Manual review management Review management and reservation follow-up were handled manually, with no system in place to respond to reviews in real time. Slow or missing responses to reviews erode customer trust and hurt local ranking, both of which were holding reservations back. ### Birria given little prominence Birria, La Toxica's signature dish, was not yet front and centre as the restaurant's main draw. Building the marketing around a dish customers already loved gave SIB a clear point of difference in a crowded restaurant category. ## What work did we do? ### [Website design in Montreal built to convert visitors into customers](https://socialinfluencebuilder.com/en/conception-web/) - Designed and maintain La Toxica's bilingual website on a custom WordPress theme. - Prepared a full site redesign: menu, both locations, catering, reservations and blog, with contrast and tap-target fixes. ### [Montreal SEO for local small businesses](https://socialinfluencebuilder.com/en/seo-montreal/) - Wrote a Google review response guide in French, English and Spanish for the Saint-Laurent Boulevard location, with an escalation path for one- and two-star reviews. - Audited the blog in August 2026: found articles competing with each other and planned merges for the tacos, birria and Montreal topics. ### [Call and Conversion Tracking for Grand Montreal SMBs](https://socialinfluencebuilder.com/en/services/call-conversion-tracking/) - Installed call and enquiry tracking on latoxica.ca in July 2026, verified on French and English pages. - Set up the restaurant's own website analytics in July 2026. SIB's work with La Toxica covers the website, local SEO, Google Ads, Facebook and Instagram advertising, and call and enquiry tracking, so the restaurant can see where its calls and enquiries come from. ![La Toxica: project overview](https://socialinfluencebuilder.com/wp-content/themes/sib-2026/assets/legacy/assets/images/case-studies/la-toxica-cover.png) ## What does the client say? > In just two months we went from page 3 to #1 on Google Maps. Reservations followed immediately. SIB truly understands the needs of Montreal restaurant owners. > > Rosa Castellanos, Owner, La Toxica The client’s words, translated from French. This is their experience in their market, not a promise of results. ## Which other case studies can you read? - [Barranco Montréal](https://socialinfluencebuilder.com/en/barranco-montreal/) - [Piel Canela](https://socialinfluencebuilder.com/en/piel-canela/) - [Aimara Traiteur](https://socialinfluencebuilder.com/en/aimara-traiteur/) - [All case studies](https://socialinfluencebuilder.com/en/case-studies/)